The northwest, southeast and southwest sections of the city are the strongest growth areas, according to Kimmel. Seasonality is not big factor in the Las Vegas market. Then the outdoor market beyond the airport and strip is identical to any city where people live and shop and go to school and church. Whats hot is hot, says Shane Salley, Outdoors Vegas market manager. Its like separate, specific markets. But outdoorwhether its an ad for Tom Jones on the strip or for local HMO in the suburbsis still pretty standard in what it has to offer.

Whats hot is hot, says Shane Salley, Outdoors Vegas market manager. Its like separate, specific markets. But outdoorwhether its an ad for Tom Jones on the strip or for local HMO in the suburbsis still pretty standard in what it has to offer. Donrey has 30sheet posters and bulletins that can range from2,000 to 5,000 month along the highway up to 20,000plus near the airport. Las Vegas outdoor targets both tourists and commutersBy Kathy Prentice Think outdoor advertising and Las Vegas and gigantic, glitz and glamour come to mind.

Theres high premium for boards on the strip. Sunny, dry weather and yearround influx of tourists help keep it demand steady. Whats hot is hot, says Shane Salley, Outdoors Vegas market manager. Earlier this summer Lamar Advertising bought Chancellors outdoor division, deal that ChancellorsJim McLaughlin says should be finalized by But the reality of this middle market is that its mainstay is still traditional posters and sheets. The other surprise is that it breaks down into three distinct tiers for pricing and availability.

Its like separate, specific markets. But outdoorwhether its an ad for Tom Jones on the strip while casinos, new homes,fashion and other local advertisers dominate the residential market. Local advertisers account for as much as percent of outdoor business in the Las Vegas market. Zoning is changing as quickly as the landscape, with new subdivisions sprouting up on undeveloped land that was previously used for outdoor ads. Last year there were well over million airline passengers destined for Vegas. Kathy Prentice covers outdoor for Media Life from Traverse City, Mich.

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